{"id":2634,"date":"2025-09-25T08:34:56","date_gmt":"2025-09-25T05:34:56","guid":{"rendered":"https:\/\/vestnikdnes.com\/?p=2634"},"modified":"2025-09-25T08:34:57","modified_gmt":"2025-09-25T05:34:57","slug":"%d0%ba%d0%b0%d0%ba%d0%b2%d0%be-%d0%be%d0%b7%d0%bd%d0%b0%d1%87%d0%b0%d0%b2%d0%b0-%d0%bb%d0%b8%d1%87%d0%b5%d0%bd-%d0%b1%d1%80%d0%b0%d0%bd%d0%b4-%d0%b8-%d0%b7%d0%b0%d1%89%d0%be-%d0%b5-%d0%b2%d0%b0","status":"publish","type":"post","link":"https:\/\/vestnikdnes.com\/en\/%d0%ba%d0%b0%d0%ba%d0%b2%d0%be-%d0%be%d0%b7%d0%bd%d0%b0%d1%87%d0%b0%d0%b2%d0%b0-%d0%bb%d0%b8%d1%87%d0%b5%d0%bd-%d0%b1%d1%80%d0%b0%d0%bd%d0%b4-%d0%b8-%d0%b7%d0%b0%d1%89%d0%be-%d0%b5-%d0%b2%d0%b0\/","title":{"rendered":"\u041a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 &#8222;\u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434&#8220; \u0438 \u0437\u0430\u0449\u043e \u0435 \u0432\u0430\u0436\u0435\u043d"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0412 \u0434\u043d\u0435\u0448\u043d\u0438\u044f \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u0441\u0432\u044f\u0442, \u0432 \u043a\u043e\u0439\u0442\u043e \u0432\u0441\u0438\u0447\u043a\u043e \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u043e \u0438 \u0434\u043e\u0441\u0442\u044a\u043f\u043d\u043e \u0441\u0430\u043c\u043e \u0441 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043a\u043b\u0438\u043a\u0430, \u043b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u0441\u0435 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u0432 \u043d\u043e\u0432\u0430\u0442\u0430 &#8222;\u0432\u0430\u043b\u0443\u0442\u0430 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e&#8220;. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u0441\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0447, \u0444\u0440\u0438\u0439\u043b\u0430\u043d\u0441\u044a\u0440, \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b \u0438\u043b\u0438 \u0441\u0442\u0443\u0434\u0435\u043d\u0442, \u043d\u0430\u0447\u0438\u043d\u044a\u0442, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u0448 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d, \u0438\u043c\u0430 \u043f\u0440\u044f\u043a\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0432\u044a\u0440\u0445\u0443 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0448. \u041d\u043e \u043a\u0430\u043a\u0432\u043e \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430 \u043b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u0438 \u0437\u0430\u0449\u043e \u0435 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u0432\u0430\u0436\u0435\u043d?<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041a\u0430\u043a\u0432\u043e \u0435 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434?<\/strong><\/h3>\n\n\n\n<p>\u041b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u0435 \u0441\u044a\u0432\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0442\u0430 \u043e\u0442 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u0438\u043c\u0430\u0442 \u0437\u0430 \u0442\u0435\u0431 \u0432\u044a\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0442\u0432\u043e\u044f\u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435, \u0443\u043c\u0435\u043d\u0438\u044f, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435 \u2013 \u043a\u0430\u043a\u0442\u043e \u043e\u043d\u043b\u0430\u0439\u043d, \u0442\u0430\u043a\u0430 \u0438 \u0432 \u0440\u0435\u0430\u043b\u043d\u0438\u044f \u0436\u0438\u0432\u043e\u0442. \u0422\u043e\u0432\u0430 \u0435 <strong>\u0442\u0432\u043e\u044f\u0442 &#8222;\u0438\u043c\u0438\u0434\u0436&#8220;<\/strong>, \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d \u0441\u044a\u0437\u043d\u0430\u0442\u0435\u043b\u043d\u043e \u0438\u043b\u0438 \u043d\u0435\u0432\u043e\u043b\u043d\u043e.<\/p>\n\n\n\n<p>\u0412\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c, \u0447\u0435 \u0432\u0441\u0435\u043a\u0438 \u0447\u043e\u0432\u0435\u043a \u0438\u043c\u0430 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434 \u2013 \u0432\u044a\u043f\u0440\u043e\u0441\u044a\u0442 \u0435 \u0434\u0430\u043b\u0438 \u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/joi3nje8wm6a\/tmITfXcTQsPW1YBLACfLD\/7ecaec6ddbf8d825a12a68f3031dc310\/1__What_is_a_personal_brand.jpg\"  alt=\"1__What_is_a_personal_brand \u041a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 &quot;\u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434&quot; \u0438 \u0437\u0430\u0449\u043e \u0435 \u0432\u0430\u0436\u0435\u043d\"  \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0418\u043b\u043e\u043d \u041c\u044a\u0441\u043a<\/strong> \u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u0435\u043d \u043a\u0430\u0442\u043e \u0438\u043d\u043e\u0432\u0430\u0442\u043e\u0440, \u0432\u0438\u0437\u0438\u043e\u043d\u0435\u0440 \u0438 \u0434\u043e\u0440\u0438 \u043f\u0440\u043e\u0432\u043e\u043a\u0430\u0442\u043e\u0440. \u0422\u043e\u0432\u0430 \u0435 \u043d\u0435\u0433\u043e\u0432\u0438\u044f\u0442 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434.<\/li>\n\n\n\n<li><strong>\u0413\u0430\u0440\u0438 \u0412\u0430\u0439\u043d\u0435\u0440\u0447\u0443\u043a (Gary Vee)<\/strong> \u0435 \u0441\u0432\u044a\u0440\u0437\u0432\u0430\u043d \u0441 \u0435\u043d\u0435\u0440\u0433\u0438\u044f, \u0447\u0435\u0441\u0442\u043d\u043e\u0441\u0442 \u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u0435\u0441\u0442\u0432\u043e.<\/li>\n\n\n\n<li><strong>\u0412 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438<\/strong> \u2013 \u0438\u043d\u0444\u043b\u0443\u0435\u043d\u0441\u044a\u0440, \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430 \u043a\u0430\u0442\u043e \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u043f\u043e \u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u0435\u043d \u0436\u0438\u0432\u043e\u0442, \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434 \u043e\u043a\u043e\u043b\u043e \u0442\u0430\u0437\u0438 \u0442\u0435\u043c\u0430.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0417\u0430\u0449\u043e \u0435 \u0432\u0430\u0436\u0435\u043d \u043b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>\u0418\u0437\u0433\u0440\u0430\u0436\u0434\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435<\/strong><\/h4>\n\n\n\n<p>\u0425\u043e\u0440\u0430\u0442\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0441 \u0445\u043e\u0440\u0430, \u043d\u0430 \u043a\u043e\u0438\u0442\u043e \u0438\u043c\u0430\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435. \u0421\u0438\u043b\u0435\u043d \u0438 \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u0447\u0435\u043d \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442, \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u044a\u043c \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>\u041e\u0442\u0432\u0430\u0440\u044f \u0432\u0440\u0430\u0442\u0438<\/strong><\/h4>\n\n\n\n<p>\u041b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0442\u0438 \u0434\u043e\u043d\u0435\u0441\u0435 \u043d\u043e\u0432\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0441\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0438\u043b\u0438 \u0434\u043e\u0440\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435. \u0422\u043e\u0432\u0430 \u0435 \u043d\u0430\u0447\u0438\u043d \u0434\u0430 <strong>&#8222;\u0433\u043e\u0432\u043e\u0440\u0438\u0448&#8220;, \u0434\u043e\u0440\u0438 \u043a\u043e\u0433\u0430\u0442\u043e \u043d\u0435 \u0441\u0438 \u0432 \u0441\u0442\u0430\u044f\u0442\u0430.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>\u0422\u0438 \u0434\u0430\u0432\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b<\/strong><\/h4>\n\n\n\n<p>\u0410\u043a\u043e \u043d\u0435 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u0448 \u0441\u0432\u043e\u044f \u0431\u0440\u0430\u043d\u0434 \u0441\u044a\u0437\u043d\u0430\u0442\u0435\u043b\u043d\u043e, \u043d\u044f\u043a\u043e\u0439 \u0434\u0440\u0443\u0433 \u0449\u0435 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0432\u043c\u0435\u0441\u0442\u043e \u0442\u0435\u0431 \u2013 \u0447\u0440\u0435\u0437 \u0441\u043b\u0443\u0445\u043e\u0432\u0435, \u0441\u0442\u0435\u0440\u0435\u043e\u0442\u0438\u043f\u0438 \u0438\u043b\u0438 \u0433\u0440\u0435\u0448\u043d\u0438 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u044f. \u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0439\u043a\u0438 \u043b\u0438\u0447\u043d\u0438\u044f \u0441\u0438 \u0431\u0440\u0430\u043d\u0434, <strong>\u0442\u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0430\u0448 \u043a\u0430\u043a \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u0442\u0435 \u0432\u044a\u0437\u043f\u0440\u0438\u0435\u043c\u0430\u0442.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>\u041f\u043e\u043c\u0430\u0433\u0430 \u0442\u0438 \u0434\u0430 \u0441\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u0448<\/strong><\/h4>\n\n\n\n<p>\u0412 \u043f\u0440\u0435\u0442\u0440\u0443\u043f\u0430\u043d \u0441\u0432\u044f\u0442, \u043f\u044a\u043b\u0435\u043d \u0441 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f, \u0441\u0438\u043b\u043d\u0438\u044f\u0442 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434 \u0435 \u0442\u0432\u043e\u0435\u0442\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e. \u0422\u043e\u0439 \u043a\u0430\u0437\u0432\u0430: &#8222;\u0415\u0442\u043e \u0437\u0430\u0449\u043e \u0430\u0437 \u0441\u044a\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d \u0438 \u0437\u0430\u0449\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0430\u0442 \u043c\u0435\u043d.&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/www.creatopy.com\/blog\/wp-content\/uploads\/2019\/03\/Personal-Branding.png\"  alt=\"Personal-Branding \u041a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 &quot;\u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434&quot; \u0438 \u0437\u0430\u0449\u043e \u0435 \u0432\u0430\u0436\u0435\u043d\"  \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041a\u0430\u043a \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u043c \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438 \u0441\u0432\u043e\u0438\u0442\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u0438\u043b\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438<\/strong> \u2013 \u041a\u043e\u0438 \u0441\u0430 \u0442\u0435\u043c\u0438\u0442\u0435, \u0432 \u043a\u043e\u0438\u0442\u043e \u0438\u0441\u043a\u0430\u0448 \u0434\u0430 \u0431\u044a\u0434\u0435\u0448 \u0440\u0430\u0437\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0435\u043c?<\/li>\n\n\n\n<li><strong>\u0411\u044a\u0434\u0438 \u0430\u043a\u0442\u0438\u0432\u0435\u043d \u043e\u043d\u043b\u0430\u0439\u043d<\/strong> \u2013 \u0421\u044a\u0437\u0434\u0430\u0432\u0430\u0439 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u0441\u043f\u043e\u0434\u0435\u043b\u044f\u0439 \u043c\u043d\u0435\u043d\u0438\u044f, \u0443\u0447\u0430\u0441\u0442\u0432\u0430\u0439 \u0432 \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u0438.<\/li>\n\n\n\n<li><strong>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438<\/strong> \u2013 LinkedIn, Instagram, Facebook, TikTok \u2013 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0442\u0438.<\/li>\n\n\n\n<li><strong>\u0411\u044a\u0434\u0438 \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u0447\u0435\u043d<\/strong> \u2013 \u0425\u043e\u0440\u0430\u0442\u0430 \u0443\u0441\u0435\u0449\u0430\u0442 \u0444\u0430\u043b\u0448\u0430. \u0418\u0441\u0442\u0438\u043d\u043d\u043e\u0441\u0442\u0442\u0430 \u043f\u0435\u0447\u0435\u043b\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0444\u0430\u0441\u0430\u0434\u0430\u0442\u0430.<\/li>\n\n\n\n<li><strong>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0439 \u0432 \u0441\u0435\u0431\u0435 \u0441\u0438<\/strong> \u2013 \u0417\u043d\u0430\u043d\u0438\u044f, \u0443\u043c\u0435\u043d\u0438\u044f, \u0432\u0438\u0437\u0438\u044f, \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u0435\u043d\u0435 \u2013 \u0432\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430 \u0443\u043a\u0440\u0435\u043f\u0432\u0430 \u043b\u0438\u0447\u043d\u0438\u044f \u0442\u0438 \u0431\u0440\u0430\u043d\u0434.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438:<\/strong><\/p>\n\n\n\n<p>Frontiers<\/p>\n\n\n\n<p>CCsenet<\/p>\n\n\n\n<p>Forbs<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u0434\u043d\u0435\u0448\u043d\u0438\u044f \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u0441\u0432\u044f\u0442, \u0432 \u043a\u043e\u0439\u0442\u043e \u0432\u0441\u0438\u0447\u043a\u043e \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u043e \u0438 \u0434\u043e\u0441\u0442\u044a\u043f\u043d\u043e \u0441\u0430\u043c\u043e \u0441 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043a\u043b\u0438\u043a\u0430, \u043b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u0441\u0435 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u0432 \u043d\u043e\u0432\u0430\u0442\u0430 &#8222;\u0432\u0430\u043b\u0443\u0442\u0430 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e&#8220;. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u0441\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0447, \u0444\u0440\u0438\u0439\u043b\u0430\u043d\u0441\u044a\u0440, \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b \u0438\u043b\u0438 \u0441\u0442\u0443\u0434\u0435\u043d\u0442, \u043d\u0430\u0447\u0438\u043d\u044a\u0442, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u0448 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d, \u0438\u043c\u0430 \u043f\u0440\u044f\u043a\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0432\u044a\u0440\u0445\u0443 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0448. \u041d\u043e \u043a\u0430\u043a\u0432\u043e \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430 \u043b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u0438 \u0437\u0430\u0449\u043e [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 &quot;\u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434&quot; \u0438 \u0437\u0430\u0449\u043e \u0435 \u0432\u0430\u0436\u0435\u043d - \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0414\u043d\u0435\u0441<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vestnikdnes.com\/en\/\u043a\u0430\u043a\u0432\u043e-\u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430-\u043b\u0438\u0447\u0435\u043d-\u0431\u0440\u0430\u043d\u0434-\u0438-\u0437\u0430\u0449\u043e-\u0435-\u0432\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 &quot;\u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434&quot; \u0438 \u0437\u0430\u0449\u043e \u0435 \u0432\u0430\u0436\u0435\u043d - \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0414\u043d\u0435\u0441\" \/>\n<meta property=\"og:description\" content=\"\u0412 \u0434\u043d\u0435\u0448\u043d\u0438\u044f \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u0441\u0432\u044f\u0442, \u0432 \u043a\u043e\u0439\u0442\u043e \u0432\u0441\u0438\u0447\u043a\u043e \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u043e \u0438 \u0434\u043e\u0441\u0442\u044a\u043f\u043d\u043e \u0441\u0430\u043c\u043e \u0441 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043a\u043b\u0438\u043a\u0430, \u043b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u0441\u0435 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u0432 \u043d\u043e\u0432\u0430\u0442\u0430 &#8222;\u0432\u0430\u043b\u0443\u0442\u0430 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e&#8220;. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u0441\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0447, \u0444\u0440\u0438\u0439\u043b\u0430\u043d\u0441\u044a\u0440, \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b \u0438\u043b\u0438 \u0441\u0442\u0443\u0434\u0435\u043d\u0442, \u043d\u0430\u0447\u0438\u043d\u044a\u0442, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u0448 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d, \u0438\u043c\u0430 \u043f\u0440\u044f\u043a\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0432\u044a\u0440\u0445\u0443 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0448. \u041d\u043e \u043a\u0430\u043a\u0432\u043e \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430 \u043b\u0438\u0447\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u043d\u0434 \u0438 \u0437\u0430\u0449\u043e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vestnikdnes.com\/en\/\u043a\u0430\u043a\u0432\u043e-\u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430-\u043b\u0438\u0447\u0435\u043d-\u0431\u0440\u0430\u043d\u0434-\u0438-\u0437\u0430\u0449\u043e-\u0435-\u0432\u0430\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0414\u043d\u0435\u0441\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T05:34:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T05:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vestnikdnes.com\/wp-content\/uploads\/2025\/09\/depositphotos_360676344-stock-illustration-personal-branding-and-personality-brand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1234\" \/>\n\t<meta property=\"og:image:type\" 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